Visual Design Guide
The purpose of this guide is to help maintain a consistent visual design language across platforms and media. It’s important to make sure our presentation is cohesive and memorable since our look and feel (along with our stories and lesson plans) is one of the first things educators will experience when they come in contact with us. This guide should also eliminate the guesswork around some of our individual components and allow more time to focus on what we are responding to and creating. Our visual language is always evolving as we add new content and media so think of this more as a foundation to safely explore from as opposed to strict guidance. Exploration is welcome and encouraged.
Our horizontal logo is used in all instances where horizontal space is available. We also have a badge that should only be used for badges and avatars.
We use Adelle serif for quotes, headlines, and titles. Adelle Sans for paragraph copy, labels and buttons. Adelle can be replaced by fonts with similar characteristics in apps where Adelle isn't available.
Black is used for the logo and most often used for web text. Lighter grays used for larger background areas.
Commonly used for accents or backgrounds behind smaller blocks of text.
We are currently using Streamline Icons as a source for our iconography. Notable characteristics are light, consistent, friendly and geometric.